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ABout US

25 Years of Excellence

Reveal your hair’s natural beauty with products that are good for both you and the planet. Delectable scents combined with natural milk proteins and fruit extracts create the perfect healthy hair experience to enjoy and share.

Our Mission

Feeding the hair is just as important as feeding the body. That’s why we are committed to using high percentages of the best ingredients of natural origin which are often organic, and wherever possible our formulas are sulfate, paraben, and salt free.

  • Superfood for your hair
  • Designed to create sensorial happiness
  • Professional quality formulas
  • Kind on hair, people, and the planet

Our milk_shake Promise

From developing innovative formulas to reimagining salon essentials, we’re here to deliver more than just haircare — we’re creating feel-good rituals and high-performance products that bring out the best in every strand.